Everybody knows that there is not much truth when it comes to advertising. Marketing does make some things happen. Corporations do have to follow anything they claim in advertising. The United States of America Federal Trade Commission has decided to take a step up and sue, according towards the Wall Street Journal, the POM Wonderful LLC that makes a pomegranate juice drink in Los Angeles. The Federal Trade Commission suit is all about what is within the POM Wonderful products. Evidently the juice and POMx supplements have “false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction.”
FTC is going in opposition to POM Wonderful down and dirty
Products from POM Wonderful have been shown to “proven to fight for cardiovascular, prostate and erectile health,” in studies explains the WSJ. The business is told by the FTC that its marketing is false. There isn’t enough proof from statements like a “30 percent decrease in arterial plaque” and “17 percent improved blood flow.”. POM Wonderful makes statements that aren’t very legitimate. It states that “unprecedented scientific research,” is put to the products before advertising.
“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” is what David Vladeck said. He is the FTC’s Bureau of Consumer Protection.
POM Wonderful then sued the Federal Trade Commission
According to POM Wonderful, the FTC’s needs are unreasonable. The Federal Trade Commission hadn’t even filed the lawsuit when POM Wonderful said the requirements weren’t fair. POM Wonderful claims its free-speech rights within the First Amendment are being hurt because of the requirements. The FTC was just doing its job when asking questions about the all too specific wellness statements by POM Wonderful making sure the public is safe from false advertising. In one series of ads, POM Wonderful claims that drinking pomegranate juice is the only way to reduce PSAs (prostate-specific antigens). This has not been proven in a scientifically rigorous manner, as outlined by the WSJ. Consumers may end up buying products based on claims that aren’t real.
Additional reading
Wall Street Journal
online.wsj.com/article/SB10001424052748704654004575517871757238034.html?KEYWORDS=POM Wonderful
Protesting POM Wonderful’s animal testing (Warning: Some NSFW language is audible)
youtube.com/watch?v=htxIpHbl4lA
